From 2008 to 2009 I worked for break/through in Basel, Switzerland.
break/through is a think-tank which works for leading brands like the Carlsberg Group, BASF, Mammut, ...
break/through's work is strongly based on user and consumer experience which is the foundation for further "actions".
My job for break/through was to ...
• observe (users) and interview (experts)
• do research
• analyze and structure the input
• define potential areas of intervention
• quick visualization and prototyping
To my beloved colleagues Anette Ströh, Dominik Marosi and Michael Heimrich.
During my stay at break/through we worked on projects for de Sede, Regent lighting and the Carlsberg group.
For de Sede, a well-known Swiss furniture manufacturer, we worked on new sofa concepts.
The analytic sketches to the right are not about shape, of course. They were done just to illustrate some of the inevitable issues in a very early stage of the project.
For Regent Lighting, a manufacturer of lighting systems based in Basel, we worked on future office lighting concepts.
During first exploratory research phase we visited dozens of stakeholders, such as lighting experts, sales people, architects, customers and users all over Switzerland.
Based on this research we defined several "areas of potential" and started a very inspiring ideation phase.
In the course of several weeks we defined concepts, evaluated them and made these approaches tangible with several sketches and quick prototypes.To the right are some random sketches from this process.